Eva de Lera

Strategy Advisor

eva718.art

images of tilakka applications

Eva718 (https://eva718.art/).

In 2016 I began to use QR codes to augment experiences, adding another dimension to existing items and spaces. QRt (QR/Art) is how I describe the fine art form which transforms something mundane from our digital culture (QR codes), into mixed-media artwork.

I use QRt as the medium through which to share perceptions, experiences, feelings and emotions, with others. By scanning the codes embedded in the artwork and items, I want to guide people into a deeper experiential world, while aesthetically and sensorially enveloping them.

Some of my work involves the participation of other artists, such as Brooklyn-based photographer Valery Rizzo (Coney Island Stories, i.e. Pin Up Girls), singer Antonio Puerto (the Andalusian voice of the “Arctic Cry (Soleá)“) and Cuban-born composer and jazz pianist Omar Sosa (i.e. The Passage).

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