evadelera.com

Innovation Consultant

about

I work as an idea person and work as an Innovation Consultant.

My background and experience is very diverse and almost always includes three ingredients: Creativity, Technology and Psychology. This mixed-interest led me to publishing The Joy of Learning (2006), the 10 Emotion Heuristics (2007), the Enjoy Guidelines (2008), the new ECD methodology, Emotion-Centered Design (2015), and carrying out value-centered initiatives such as Art-a-Ride, Smiling4change, Fes el teu tema (writing lyrics school program to help teens at risk express), and Arctic Cry (piece for Greenpeace “Save the Arctic” campaign).

In September 2019, I launched Tilakka.art which included the Experience label concept, a new concept to place audio/text experiences right on the products/spaces themselves, an easy and cost-effective method to connect with fans, in a more authentic and emotional way, while also retaining their attention and senses in the item (vs. the common QR that usually redirects their attention away).

Tilakka Experience Label Concept

Tilakka partners with brands and organizations for Custom Tilakkas. From Tenuta San Guido to Ilse Crawford, Patagonia to Barça, designers, makers, we will help you design authentic experiences by creating tilakkas that help you connect with your audiences.

From having an audio of the Sommelier in the wine bottle, to having the anthem of your sports team on the team t-shirts, to including audio descriptions, music, suggestions, how-tos, or other, of the items by the founders, the makers, etc. Something authentic, connecting. Tilakka (a 45º QR acting as the experience-visual-cue) unleashes a world of unlimited possibilities.

For over 20 years, I have worked with/advised professionals across a broad range of industries. I enjoy working with organizations that are aligned with my values.


I hold a BA in Psychology from New York University (NYU), an MA in Information and Knowledge Society from Universitat Oberta de Catalunya (UOC), and I am also pursuing a PhD in Educational Technology and Music at the Universitat Rovira i Virgili (URV).