eva de lera

For over 40 years, I’ve navigated the space where creativity, technology, and human behavior intersect, combining an artist’s perspective with high-level decision-making.

Drawing on a multidisciplinary path across roles and sectors in strategy, creativity, and human experience, I work as a strategic advisor helping professionals uncover new paths, solutions, and ideas, while also designing experiences for challenges that matter.

I’ve had the great pleasure of collaborating and connecting with great visionaries like Vint Cerf, Tim Berners-Lee, Rosalind Picard, Doug Engelbart, and a long list of outstanding human beings. They have all inspired and fueled my professional career and personal life.

Some of my experience design research work includes the Emotion-Centered Design (2015) which established emotion as the primary organizing principle of design, and the 10 Emotion Heuristics (2007) – inspired by my ’90s expertise with Paul Ekman’s facial expressions, to objectively assess UX. This research was adopted by Microsoft UX Worldwide in 2020.

Currently, I work with Raising the Floor on digital inclusion initiatives, advise creative leaders at pivotal moments, and develop my own artistic work as Eva718.