evadelera

Strategic Creative Advisor

about

Hola! For more than 25 years, I have been working as a Strategic Creative Advisor, assisting/guiding leadership and innovation professionals in ideating the best person-centered solutions, ideas and/or strategies to achieve a return on investment and, most importantly, a return on mission/values (RoM).

My specialty is ideating technological-somehow solutions that involve people’s emotions and help improve a person’s quality of life. I love what I do!

Tilakka Experience Label Concept

In January 2020, I openly shared the “tilakka code/label” concept through Tilakka.art. “Tilakkas” help add a new value layer to that which is seen, felt or experienced, hence the slogan: “more than meets the eye”. It can be the designer’s story about the piece, the Sommelier describing the wine, nature sounds on the candle, or facts about how something was made.

Endless possibilities for augmented experiential concepts, attached to products, spaces, prints, spaces, for almost zero cost (print ads, product instructions, etc.). I invite you to think about ways in which you could enhance something visual you love/have/know with an audio tilakka!

V. 2 - TILAKKA LABEL - IDEAS (600x600)

I used the 45ยบ spin to serve as a way to “flag an experience”.

The Tilakka App is also friendlier, shows a “play” button when there’s an .mp3 file on the other side, or displaying a text tilakka, as on a page (other readers could update the use of QR codes and provide friendlier experiences).