Innovation Consultant


I work as an idea person and work as an Innovation Consultant.

My background and experience is very diverse and almost always includes three ingredients: Creativity, Technology and Psychology. This mixed-interest led me to publishing The Joy of Learning (2006), the 10 Emotion Heuristics (2007), the Enjoy Guidelines (2008), the new ECD methodology, Emotion-Centered Design (2015), and carrying out value-centered initiatives such as Art-a-Ride, Smiling4change, Fes el teu tema (writing lyrics school program to help teens at risk express), and Arctic Cry (piece for Greenpeace “Save the Arctic” campaign).

In September 2019, I launched Tilakka and the Experience Label concept, an easy and inexpensive method, developed and openly shared for makers to connect with their fans in a more authentic and emotional way.

Tilakka Experience Label Concept

For over 20 years, I have worked with/advised professionals across a broad range of industries. I enjoy working with organizations that are aligned with my values.

I hold a BA in Psychology from New York University (NYU), an MA in Information and Knowledge Society from Universitat Oberta de Catalunya (UOC), and I am also pursuing a PhD in Educational Technology and Music at the Universitat Rovira i Virgili (URV).