Strategic Creative Advisor


Hola! My name is Eva and I am passionate about positive innovation.

Through Studio Qualia718, I work intertwining psychology, media/ICT and creativity.

  • I advise social-centered companies and organizations,
  • serve as the Executive Director of Raising the Floor – International,
  • the Advisory Board of the Doug Engelbart Institute,
  • served on the Board of Directors of The New Media Consortium,
  • was Senior Strategist at the Office of Learning Technologies at Universitat Oberta de Catalunya,
  • led the Joy of Learning project and the
  • Open EdTech think tank,
  • published several methodologies (i.e. Emotion-Centered Design and the Ten Emotion Heuristics, adopted by Microsoft global UX team in 2020), and
  • had a key role in several award-winning innovations,
  • and a bit more.

Areas of particular interest are joy, learning, inclusion, ageing and emotional wellbeing.

I have also founded or participated in several related communities of practice and internationally funded projects, including two FP7 EC funded projects and one Horizon 2020 project (Cloud4All, Prosperity4All, SmartWork).

Lastly, I enjoy spreading new-at-the-time ideas and concepts that I believe could benefit people (i.e. trust-economy, time-economy, myfriendshomes, art-a-ride, smiling4change and, most recently, Tilakka, the “experience code”).

Tilakka ideas, to place the wine-tasting audio in a wine bottle, the voice of the shoe designer speak about a design, the makers of the handmade bag share weaving techniques.

Personal highlight:

I am the really proud mother of my two sons Babin and Amine, together we sail in this exciting journey of self-discovery, while on our pursuit for love and joy in our lives and the world around us.