evadelera.com

Innovation Consultant

about

I thrive on challenges.

My background and experience is very diverse and almost always includes three ingredients: Creativity, Technology and Psychology. This mixed-interest led me to publishing The Joy of Learning (2006), the 10 Emotion Heuristics (2007), the Emotion-Centered Design (ECD) design methodology (2015). Also launched value-centered initiatives such as Art-a-Ride, Smiling4change, or Fes el teu tema.

In September 2019, I launched Tilakka to introduce a new concept: to place audio/text experiences right on the products/spaces themselves (retaining attention in the item/space). The objective is to connect creators & fans / brands & consumers / contexts/places & people in a more authentic, enriching and emotional way. The concept launched with the use of a 45º QR code as the medium (this may change in the future, but the concept will remain).

Tilakka Experience Label Concept

Tilakka partners with brands and organizations to create Custom Tilakkas. From Tenuta San Guido to Ilse Crawford, Patagonia to Barça, designers, makers, we will help you design authentic experiences by creating tilakkas that help you connect with your audiences.

V. 2 - TILAKKA LABEL - IDEAS (600x600)

Imagine having an audio of the Sommelier in the wine bottle, to having the anthem of your sports team on the team t-shirts, to including audio descriptions, music, suggestions, how-tos, or other, of the items by the founders, the makers, etc. Something authentic, connecting. Tilakka unleashes a world of unlimited possibilities.

For over 20 years, I have worked with/advised professionals across a broad range of industries. I enjoy working with organizations that are aligned with my values.


I hold a BA in Psychology from New York University (NYU), an MA in Information and Knowledge Society from Universitat Oberta de Catalunya (UOC), and I am also pursuing a PhD in Educational Technology and Music at the Universitat Rovira i Virgili (URV).