about

I work as a fractional Executive Director at Raising the Floor (an international NGO committed to digital equity) and as a Consultant and Strategic Advisor through my firm Studio Qualia718.

For more than 3 decades, I’ve been intertwining creativity, psychology and technology to help gain new insights, reveal the “bigger picture” and ideate concepts and strategies.

My professional life began in the cultural and creative arts & media, followed by work in AV & ICT (as a way to finance my NYU’s psychology BA and other studies) and started my experience consulting firm in 2000. Working in “emotional HCI/UX” since the early 90s allowed me to meet and collaborate with inspiring people such as Rosalind Picard, Scott McNealy, Tim Berners-Lee, Vint Cerf and other great visionaries and innovators.

I currently serve on the Advisory Board of the Doug Engelbart Institute (boosting Collective IQ), the FHR Scientific Committee and Advice on demand.

Some of my research includes the “Emotion-Centered Design (ECD)” method (2015), “The Joy of e-Learning” (2007), and the “Ten Emotion Heuristics” (2006, methodology adopted by Microsoft’s UX Global, in 2020). 

Personal note:

I am the really proud mother of my two sons Babin and Amine, together we sail in this exciting journey of self-discovery, while on our pursuit for love and joy in our lives and the world around us.