evadelera.com

Innovation Consultant

about

I thrive on challenges. My background and experience is very diverse and almost always includes three ingredients: Creativity, Technology and Psychology.

In January 2020, I launched Tilakka, an experiential design brand and agency.  We design and integrate “tilakka experience codes” in all of our Collections, adding an unexpected and enjoyable additional layer to that which is seen, hence our slogan: “more than meets the eye”.

We also enjoy partnering with brands and organizations for Custom Tilakkas.

Tilakka Experience Label Concept

Our goal is to deliver more unique, fun and enjoyable experiences, right then and there! And the 45º spin serves to “flag the experience” and prompt the person to scan & enjoy!

V. 2 - TILAKKA LABEL - IDEAS (600x600)


For over 20 years, I have worked with/advised professionals across a broad range of industries. I enjoy working with organizations that are aligned with my values.

I began my studies in creative writing, music and video in the 80s, studied music at the Aaron Copland School of Music and New York University, and graduated with a BA in Psychology from this University (NYU). I have an MA in Information Society from Universitat Oberta de Catalunya (UOC) and I’m currently working toward a PhD on songwriting for kids at risk of exclusion (Universitat Rovira i Virgili – URV).