about

For over a decade I’ve served as the Executive Director of Raising the Floor (an International NGO committed to digital equity) and I’m also the founder of Studio Qualia718 (a small company focused on Experience and Strategic Design).

Based in NY and Barcelona, and with a background in the creative arts, press & media, psychology (NYU, BA), Information Society (UOC, MA) and HCI/UX since 1991, I’ve collaborated with inspiring people such as Rosalind Picard, Scott McNealy, Tim Berners-Lee, Vint Cerf and other great visionaries and innovators.

I currently serve on the Advisory Board of the Doug Engelbart Institute (boosting Collective IQ) and the FHR Scientific Committee.

Some of my research includes the “Emotion-Centered Design (ECD)” method (2015), “The Joy of e-Learning” (2007), and the “Ten Emotion Heuristics” (2006, methodology adopted by Microsoft’s UX Global, in 2020). 

Personal note:

I am the really proud mother of my two sons Babin and Amine, together we sail in this exciting journey of self-discovery, while on our pursuit for love and joy in our lives and the world around us.