evadelera.com

Innovation Consultant

about

I thrive on challenges.

My background and experience is very diverse and almost always includes three ingredients: Creativity, Technology and Psychology.

In January 2020, I launched Tilakka, an experiential design brand and agency that designs and places augmented, sensorial and emotional experiences, on products, signs, ads, etc, to help people, brands and organizations create and sustain a greater bond and connection with their audiences.

Tilakka Experience Label Concept

We spin the QR code 45º (and call it a “tilakka“) to serve as an “experience alert”.  Both codes (QR & tilakka) may co-exist in one product, label, ad, etc. One leading to information, the other, to a more sensorial/emotional experience.

V. 2 - TILAKKA LABEL - IDEAS (600x600)

We love wine-tasting tilakkas on wine bottles, anthem tilakkas on kids’ favorite sports team’s t-shirt, etc. Tilakka unleashes a world of unlimited possibilities, and we want to help you create them.


For over 20 years, I have worked with/advised professionals across a broad range of industries. I enjoy working with organizations that are aligned with my values.

I hold a BA in Psychology from New York University (NYU), an MA in Information and Knowledge Society from Universitat Oberta de Catalunya (UOC), and I’ve paused my PhD in EdTech and Music at the Universitat Rovira i Virgili (URV), to launch Tilakka and  create as Eva718.