Eva de Lera

Strategy Advisor

studio qualia718

We are an experience-centered research firm providing insights and recommendations to value/person-centered organizations committed to help solve challenges that matter (i.e. non-profits, start-ups, academia and government organizations).

Our aim is to act as experience designers, guides, evaluators, auditors, and ensure that people’s perceived experiences and abilities are incorporated and accounted for throughout conceptualization, design and development processes.

We bring more than 3 decades of multi-disciplinary & cross-sector experiences, as well as its own methods and approaches, such as “Fresh-thinking” (express creative ideation method), “Emotion Centered Design” and “Ten Emotions Heuristics“ (adopted by Microsoft UX Global in 2020).

Please contact us if you would like to learn more about how we could collaborate.

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