Strategic Creative Advisor


I believe it was a constellation of factors that nurtured my creativity: diverse life and work experiences while living in Barcelona, London and NYC, immersing myself in the world of arts & crafts, computer programming, acting, TV, PR/communications, music, dance, film/video, marketing, UX design, psychology, Media/IT, finance, entrepreneurship, etc.

Emotions, Technology and Innovation have remained a constant in both my personal and professional lives.

UX and EdTech Research

In 2015, I introduced the Emotion-Centered Design (ECD) methodology at HCII, as a way to help prioritize the person’s emotional moment, vs. designing for a one-dimensional individual.

Some of my educational technology client work led me to the publication of the 2006 Ten Emotion Heuristics (adopted by Microsoft UX Global in 2020), The Joy of Learning (2007), and the Enjoy Guidelines (2008).

My other research can be found at Research Gate or Academia.edu.


I began my studies in computer programming, creative writing, music and video in the 80s, studied music at the Aaron Copland School of Music and New York University (NYU), and earned a BA in Psychology and a couple of other programs (PR/Communications and Small Business Administration), also at NYU.

I also have an MA in Information Society from Universitat Oberta de Catalunya (UOC) and I successfully piloted my PhD project with 300 kids and teens at risk of social exclusion (Universitat Rovira i Virgily – URV). “Compose!” (“Fes el teu tema!”) is the online educational program created for educators to use lyrics’ writing to help kids and teens at risk of exclusion express emotions and experiences. This program has been widely adopted at the pilot schools, and also expanded geographically.