Emotions Advisor


I was Born an artist, in Barcelona, yet the early independence had other plans for my creativity. I moved to NYC. First, survival, then learning, followed by mastering, exploring, mixing and matching, breaking molds, questioning, thinking outside the box, a parade of constant reinventing, which included TV, PR, playing music, dance, film/video, business, marketing, VIPs, design, technology, psychology, finances, entrepreneurship, acting, etc. If there was something new that looked like fun, I had to try it.

Since June of 2001, I’ve lived between Barcelona and the US, solely working as an advisor, sharing my insights and experiences with companies and organizations, to help guide outside the box thinking, to ideate new solutions and ways for doing things. I’m happy to have long-standing clients (19 years the longest!).

Emotions, Technology and Innovation, have always been a constant in both my personal and professional lives.


Some of my past research includes the 2006’s 10 Emotion Heuristics and The Joy of Learning, 2008’s Enjoy Guidelines and 2014’s Emotion-Centered Design design methodology (ECD). Other research can be found at Research Gate or Academia.edu.


I began my studies in computer programming, creative writing, music and video in the 80s, studied music at the Aaron Copland School of Music and New York University, earned a BA in Psychology, and a PR/Communications and Small Business Administration certification from this University (NYU).

I also have an MA in Information Society from Universitat Oberta de Catalunya (UOC) and I successfully executed my PhD project, an online educational program for educators to use song-lyrics-writing to emotionally help kids and teens at risk of exclusion (Universitat Rovira i Virgili – URV). This program has been widely adopted by the pilot schools and expanded geographically as well.