Eva de Lera

Strategy Advisor


I believe it was a constellation of factors that nurtured my work: diverse and multi-disciplinary life and work experiences while living in Barcelona, London and New York City, immersing myself in the world of arts & crafts, computers, acting, TV, PR/communications, music, dance, film/video, marketing, UX design, psychology, Media/IT, business, finance, entrepreneurship, etc.

Curious and creative since young, my obstacle was Time. It was limited.

I began my studies in programming, creative writing, music and video directing in the 80s, later studied music at the Aaron Copland School of Music and New York University (NYU), and earned a BA in Psychology and a couple of other programs also at NYU (Film & Video production, PR/Communications and Small Business Administration).

I have an MA in Information Society from Universitat Oberta de Catalunya (UOC) and have an all-but-dissertation PhD from the Universitat Rovira i Virgili (URV).

Back in my hometown Barcelona, I enjoy biking along the seaside and around the streets of the old city, music, reading and, mostly, shared times with loved ones, and strangers too!

I also write music, play the electric bass in an all-girls band, and enjoy vocal jazz free style. Fun stuff.

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