Eva de Lera

Strategy Advisor

about

I bring decades of experience working with people, systems, and ideas that resist easy explanation.

I am the founder of Studio Qualia718, a strategy and experience design studio and also serve as Executive Director of Raising the Floor, an international non-profit focused on digital equity — roles where seeing what others miss was, and still is, part of the work.

My academic and professional background spans psychology, human-centered design, media, and the creative arts — all practices rooted in attending deeply to nuance, context, and unseen patterns.

Today, I also work with individuals at pivotal moments — when something is ending, beginning, or no longer feels aligned — helping them notice what’s already there but hard to see.

I don’t offer solutions or programs. I offer a precise conversational space for clarity.