Eva de Lera

Strategic Advisor – Psychologist / Technologist / Creative Thinker / Researcher

a world of “tilakkas”

A “tilakka” is an experience hidden behind a “QR/Augmented door”, it’s “more than meets the eye”. Tilakka.art is the online concept store created in 2019 to spread the concept and initial ideas.

In 2017, I began spreading the potential of the QRt, to encourage brands, artists, makers, and others to use this lo-cost/high value tool to create engaging and unique experiences. As a QRtist, I wanted the QRt to leave the gallery walls and populate stores, spaces, adding stories and experiences to products, signs, and many more (a world of infinite possibilities).

/ “Tilakkas” offer an opportunity to connect and bond with others through behind the scenes stories, sounds, poetry, music, voices of our favorite artists, authors, sports players, designers, chefs, sommeliers, etc.

/ Audio “tilakkas” are wonderful to avoid re-directing a person’s attention (as video would do), yet video and text “tilakkas” are best when justified, i.e. lack of sound access or hearing impairment.

/ “Tilakkas” are meant to help create engaging experiences and stronger and more authentic relationships.

In January 23rd of 2020 (pre-Covid), I massively, and globally shared the concept through a press release (English / Spanish), which included the pdf instructions on how to “create a tilakka“. The code was spinned 45º so it could co-exist with the traditional one (used for “more information”, vs. a unique experience).

For a nicer and more fluent experience, try   the Tilakka App. It is a QR-reader that places text on a page, and shows a “play” button when there’s an mp3 audio file behind the “tilakka”.

Visit Tilakka.art for more information or to get inspired!

%d bloggers like this: