evadelera

Emotion-Centered Consultant/Advisor

a world of “tilakkas”

A Tilakka is an experience hidden behind a “QR/Augmented door”, it’s “more than meets the eye”.

In 2017, my goal was to spread the potential of the QRt with artists, makers, and people who could use this to create engaging and unique experiences for others. I wanted for the QRt to leave the gallery walls and appear in stores, spaces, products, and many more (a world of infinite possibilities).

  • Tilakkas offer an opportunity to connect with others through behind the scenes stories, sounds, poetry, music, voices of our favorite artists, authors, sports players, designers, chefs, sommeliers, etc.
  • Audio “tilakkas” are wonderful to avoid re-directing a person’s attention (as video would do), yet video and text tilakkas are best when justified, i.e. lack of sound access or hearing impairment.
  • Tilakkas are meant to help create engaging experiences and stronger and more authentic bonds and connections.

In 2020 I massively, and globally shared the pdf instruction sheet on how to “create a tilakka“, a 45º spinned QR code that, when added to a product label, tag or sign, it would (with almost no added cost) create stronger and more authentic connections between makers and their fans.

For a better experience, use   The Tilakka App is a QR reader that places text on a page, and shows a “play” button when there’s an mp3 audio file behind the “tilakka”.

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