Eva de Lera

Strategy Advisor

Archive for musings

“High on Tech” psychopathic tendency

I just called my bank and insurance company, to find out how to get paid for the cost of fixing the bike that a clearly frustrated, angry and senseless individual has tried making an 8 shape with my front wheel. Two phone calls, twice an automated system, and I suddenly felt sick, nauseous, I felt an explosion of anger and anxiety and frustration and hate and disappointment and sadness in every inch of my body. SICK.

Are we blind? What have we done? How are we using technology? Has tech-addiction disconnected people from their innate empathic abilities? The world has a big problem, we have a bunch of people, companies and organizations “high on tech”, senselessly creating and developing, blindly stepping over individuals’ needs or concerns, the environment, fastly looking for the new high, unable to connect with themselves, their souls, their essences, their humanness… My new commitment: finding companies and organizations that do not use automatic voicemail systems, I don’t want 1-2-3 options or “hold” or anything that is not a nice “Hello!” from a nice human being. Will you help me identify these companies? Send me your suggestions!

OPPORTUNITY! The true scenario I’ve just described will not only bring me an opportunity to learn about the companies that care, but provides a clear opportunity for innovative people and organizations. I’m convinced that a global survey would demonstrate that an extremely high % of people have the same bodily reaction when prompted by a machine, which clearly means a solution is desperately needed. Who’s up for the challenge? Let me know if you’d like me to join in the brainstorm!

the sound age

I believe that sound/audio has been neglected for too long. Back in 2018-19 I contacted the top 100 wineries from Wine Spectator, my home sports’ team (Barça), many others, and even sent press releases, to try and excite makers and marketers about creating enriched experiences using audio, for free!

I do not take the absence of responses or comments as a failure, I want to believe that there are other reasons (allergies to new ideas, lack of vision, lack of time, who knows?) for them not using sounds to strengthen connections, retain attention, enhance value, and so much more (i.e. audio of the sommelier on the wine bottle, behind the scenes’s story on a product label, music on a print ad, the sang hymn of your team on the sports t-shirt or a drink brand promoting new music or poetry daily, using the same QR, just uploading a different file).

I believe there is a place for more sound in the near future. Do you?

mind industry

I am curious about the potential link between the research of Joe Dispenza (re. how meditation can affect the body), David Sinclair (reverse aging, tips i.e. not overeating or short cold experiences) and Guang H Yue‘s (re. motor imagery practice for muscle activation and growth). Could the sense of hunger and cold be triggered by the mind? Could we develop “mindical” (vs. medical) therapies and give people further control over their wellbeing? What is the mind-industry potential and which are the industries at risk with its growth?